2024–present · Founder & Operator
Clueless Clothing
Built the whole thing — brand, mobile app, backend, growth pipeline. 3,000+ users. $9.99/mo or $69/yr.
Eduardo Muth Martínez · Built deliberately · 2026
Operator · Founder · 2026
Eduardo Muth Martínez
Shipping faster in the AI era.
Operator inside a Fortune 500 by day. Solo founder shipping consumer apps by night. Both, in public.
About
Chicago · One-person studio
Inside the AI shift. From both sides.
By day I lead AI agent adoption and content automation programs at Fortune 500 scale — content quality systems, cross-team agent workflows.
By night I ship consumer apps as a solo founder (Clueless Clothing, Banded, Clueless Creations) and run a small mobile app development agency.
This site is where I publish what I'm learning at the intersection — what works at scale, what works alone, and how to move faster in the era we're already in. Subscribe below to follow along.
Where I publish
Five channels. One thesis.
Long-form writing, video explainers, build-in-public, code. Pick the channel that fits your week — the thesis is the same across all five.
Substack · primary
The Compounding Founder
Long-form essays. Build once, extract forever. Notes from a solo founder turning work into compounding assets.
Subscribe →@eduardomuthmartinez
Short-form ideas, carousels, behind-the-scenes of building in public.
Follow →X / Twitter
@EduMuthMartinez
Threads, weird takes, the AI/operator/founder conversations as they happen.
Follow →GitHub
@Emuthmartinez
Code, the harness, open-source byproducts as Clueless Creations matures.
Browse →in/eduardomuthmartinez
Career updates, AI agent adoption work at Expedia, founder story.
Connect →YouTube · coming soon
The Compounding Founder
Video explainers, walkthroughs, build-in-public footage. Launching soon.
In progressSelected work · 2024–2026
What I've shipped.
2026 · Founder & Builder
Banded — IELTS Vocabulary
iOS flashcard app for IELTS test prep. Spaced repetition, offline-first, $12.99 lifetime unlock.
2025–present · Founder
Clueless Creations
My mobile app development agency. Team-capacity work for founders shipping at scale.
Where I've been operating
Ten years shipping products at scale.
Sep 2021 – present · Chicago
Expedia Group
AI agent adoption and content quality management systems at enterprise scale. Multi-year strategy for AI-driven content quality and evaluation. Cross-team agent workflows for content moderation and corrections. Focused on growing AI literacy across the org.
Jan 2024 – present · Remote (parallel)
Clueless Clothing — Founder & Operator
Solo-founded an AI-powered consumer app. End-to-end product ownership: research, UX, data model, API contracts, growth. 3,000+ users with zero marketing budget. $9.99/mo or $69/yr.
2025 – present · Remote (parallel)
Clueless Creations — Founder
My mobile app development agency. Team-capacity work for founders shipping at scale. Open-source harness and skills for agent-native development on the roadmap.
Jul 2020 – Sep 2021 · Chicago
LocusView Solutions — Solution Architect / Technical PM
End-to-end delivery of enterprise platform implementations. Primary technical interface between product, engineering, and client stakeholders. Drove partner enablement programs that accelerated adoption.
Mar 2016 – Jul 2020 · Chicago
Silverware POS — Senior Technical PM
Managed an enterprise implementations portfolio from requirements through deployment. Surfaced field-identified gaps to inform product roadmap; drove adoption of new platform capabilities.
MS Technology Leadership (Purdue) · BS Cybersecurity (WGU) · PMP · ITIL Foundation
Ways to work together
Three doors.
Advise me
Fractional advisory.
Monthly retainer for founders and operators navigating AI and mobile.
Book an intro call →Hire me
Open to the right role.
Full-time leadership or co-founder seat.
Tell me about it →Audit my agents · $500
Agent architecture audit.
60-min working session. What to build, what to stop, where your agents fight each other. Written summary within 48 hours.
Book audit ($500) →Need a mobile app shipped? My agency — Clueless Creations →
Questions before booking
Six honest answers.
What does Eduardo build?
Whole businesses — site, brand, design, mobile app, 90-day growth plan — shipped together in as little as a week. Recent ships: Banded — IELTS Vocabulary, Clueless Clothing, Clueless Creations.
Available for hire right now?
Yes — open to one client engagement. Next slot is Q2 2026 with ~6 week notice on contract work. Calendar still has 15-min intros if timing doesn't line up.
What's the typical engagement?
Four doors. Build is the full launch package — site, brand, app, plan — shipped in as little as a week. Advise is a monthly fractional retainer. Hire is full-time leadership or co-founder seat. Audit my agents is a $500 / 60-min working session on agent architecture with a written summary in 48 hours.
Why do you ship in a week when other agencies take six months?
Most agencies hand off between designer, brand, dev, and growth. Each handoff costs days. I don't hand off — same operator from scoping to App Store. Prerequisites have to be ready before kickoff (Apple Developer account, domain, cloud), otherwise the timeline slips. That's the trade.
How do projects start?
Book a 30-min call. First call is scoping — what you're building, what's already shipped, what the deadline looks like. If there's a fit, scope of work goes out within a week.
How fast can you actually ship?
Same-day: landing site, brand, design files, business roadmap. Within a week: App Store submission for the iOS app — preconditions allowing (Apple Developer account, domain, Cloudflare). The window after that is for iteration, not for getting started.
Do you work outside mobile?
Mobile is the core. Brand systems and the marketing-site / Cloudflare layer that wraps a mobile launch are part of the same engagement. Pure web SaaS work isn't the right fit.
